Vinny Jumps

You might know Vinny Guadagnino from MTV's Jersey Shore or Dancing With the Stars, but did you know he's also a highly skilled jump roper? Vinny teamed up with Crossrope to create a line of his own branded fitness ropes and I was tasked with logo and handle design for the product.

Designed while at Laut Design

I curated 3 distinct styles which were dubbed "Modern Athletic," "Retro Athletic," and "Retro-Modern Italian."
"Modern Atheltic" was chosen because it integrated well with Vinny's already modern and minimal brand.