Crossrope is a fitness brand known for its interchangeable, weighted jump ropes, that gives you the freedom to get a full-body workout anytime, anywhere.
I was tasked with updating their "Get Lean/Strong", and "AMP" packaging.
Creative Director - Karen Widman
Selected Works
Gibson Rebrand ConceptProject type
Vinny Jumps BrandingBranding, Product Design
LogosProject type
Target's Good & Gather Label DesignLabel Design
Pod Sauce BrandingBrand Identity
Sea-90 RebrandBranding
New York Post UI/UXProject type
HBC Architects WebsiteWeb Design
Field Controls RebrandProject type
Hollywood LocalsGraphic Design
Certegy Logo DesignLogo Design