The C.R.A.P. framework is a design principle that stands for Contrast, Repetition, Alignment, and Proximity. It is used to help create visual hierarchy and organization in design work.

Contrast refers to the use of elements that are different from one another, such as using different colors, sizes, or fonts. This helps to draw the viewer's attention and create visual interest.

Repetition refers to the use of repeated elements, such as repeating a particular color or design element throughout a design. This helps to create a cohesive look and feel.

Alignment refers to the alignment of design elements in relation to each other and to the overall layout. Proper alignment helps to create a clean and organized look.

Proximity refers to the use of white space and the placement of design elements in relation to one another. Grouping related elements together and using white space effectively helps to create a clear and easy-to-understand layout.

By following the C.R.A.P. principles, designers can create visually appealing and effective designs.